Understanding how SEO works is important to every business professional who is seeking to use their website to draw customers.
When implementing SEO, all of the content and information on your site is closely related to your business, your products, and your services - at least it should be.
When a search engine user types a term into a search engine, a list of websites containing those terms come up. If you use those specific words effectively throughout your website, it will show up in the results as well.
The problem is that you may be way down on page 25 of the results. As you know, most web searchers don’t go past page one when looking for a product or service.
So page one is where you want to be. That can be accomplished with proper SEO. But why stop at page one? Most businesses today strive for the FIRST POSITION on page one… This is where you REALLY want to be!
You’re probably wondering, “How can I get there? ”
SEO is based on a mixture of “on-page” and “off-page” techniques that should be followed in order to increase your webpage results rankings.
SEO is based on the following 4 main principles:
1 . Identify the Right Keywords: Identifying the right keywords is the most important step of Search Engine Optimization. You have to figure out the right set of keywords so that you get the desired traffic to your page. Your keyword list can be created by you or they can be obtained from online service companies.
2 . Optimize Your Website: Make sure your website has keyword-rich page titles and metatags. Also keep in mind that the search engine bots cannot view the images and videos that you have on your site; they can only read the text. So choose the right text content for your website - and use a lot of it! You want to be certain that your content is appropriate and strongly relates to your business. Your content should be structured in a way that captures some of the local keyword terms that your local prospects may type into the search engines.
3. Backlinks: Backlinks are the inbound links that are directed to your website. You want to get links from sites with high-authority as well as sites that are relevant to your niche. It is a form of determining how many websites think that your site is important. The more ‘important’ your site is, the better rankings you will have. The better rankings you have, the more visitors you will have.
4. Site Structure: From an SEO perspective, the site structure is also a factor to determine the rankings of the website. The structure of your site is based on how easy it is to navigate and the way that you utilize the content you are sharing with your viewers.
As simple as it sounds it is extremely important to remember SEO when you are creating content for your website. Think of the terms that your prospects will be searching for online.
For instance, if you have a plumbing company}, don’t fill your website up with information about electricity. That’s unless you want to attract consumers who are looking for electricians.
The content of your website should always be centered around your specific product or service; especially if you are planning on using free SEO as a form of marketing your business online.
Source : รับทำ SEO
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